Expert Project Manager Business - AI Marketing Strategist
Sector: Banking
Location: Brussels
Contract length: 4 months
Estimated daily rate (EUR): 830 - 1010
Languages: English · Dutch or French
Role details
Client: BNP Paribas Fortis
Start date: 2026-09-07
Duration: 4 months
Extension possible: Not specified
Estimated daily rate (EUR): 830 - 1010
Location detail: Brussels (Montagne du Parc) — ~50% on site / 50% homeworking. Remote/telework from Belgium only
Mission context
A major Belgian bank in Brussels needs an AI Marketing Strategist in the Digital Marketing chapter to lead adoption of AI-powered marketing capabilities across the digital ecosystem. You bridge Digital Marketing, Content, SEO/GEO, Customer Experience, Data and AI to turn AI technologies into measurable business impact and improved customer journeys.
Responsibilities
- Lead AI website and content intelligence: prioritise use cases, define product requirements, measure adoption and impact
- Drive marketing performance agents: identify automation opportunities, specify agents and embed into operations
- Define GEO strategy, monitor AI visibility and citations, and close content gaps
- Evaluate emerging agentic capabilities, set priorities, run PoCs and scale successful solutions
Business experience
| Skill | Level | Priority |
|---|---|---|
| Deep digital marketing: SEO, GEO, paid media, content strategy, journeys, conversion, performance analytics | Senior (~15 years) | Mandatory |
| Measuring and realising value from AI initiatives | Not specified | Mandatory |
| Banking operations or financial products | Not specified | Preferable |
| Digital transformation and project delivery | Not specified | Preferable |
Functional experience
| Skill | Level | Priority |
|---|---|---|
| AI product management: use cases, roadmap, business case, stakeholder & change/adoption management | Not specified | Mandatory |
Technical experience
| Skill | Level | Priority |
|---|---|---|
| LLM fundamentals, prompt engineering, RAG, agentic AI and AI agents | Not specified | Mandatory |
| Marketing performance data, website/search analytics, campaign reporting and AI visibility metrics | Not specified | Mandatory |
Language requirements
English · Dutch or French
| Language | Speaking | Reading | Writing | Mandatory |
|---|---|---|---|---|
| English | Fluent | Fluent | Fluent | Yes |
| Dutch | Good | Good | Good | No |
| French | Good | Good | Good | No |
Soft skills (mandatory)
- Strategic (helicopter view)
- Analytical and conceptual thinker
- Strong negotiation and persuasion skills
- Structured and quality-minded
- Leadership and cross-functional influence
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